A $15M per Year Cardboard Business

Author

Finlay Williams
July 17, 2024

5 minute wacky businesses, you can tell your buddies about 🧠

A $15M per Year Cardboard Business

We always hear about riding trend waves, EcoEnclose executed this perfectly. These guys are raking in over $15 million annually by transforming trash into treasure. Intriguing right? Let’s dive in.

Trash Into Treasure 🧐

So, what's the deal with EcoEnclose? Well, they specialize in creating 100% recycled and recyclable shipping solutions. Not the sexiest industry, right? But their growth is super impressive.

Here’s the backstory: EcoEnclose started in 2011, when Saloni Doshi and her husband, Aseem, saw a massive gap in the market.

They noticed e-commerce was scrambling for eco-friendly shipping solutions that wouldn’t break the bank. So, they jumped in! Now, EcoEnclose doesn't just churn out sustainable packaging; it turns those boring brown boxes into snazzy marketing gems, offering a full-blown eco upgrade for any business looking to boost its green creds.

What are the nuggets? 💎

♻️ Sustainability: Doshi had her own eco-friendly e-commerce brand, and grew frustrated that her eco-friendly products had to be shipped in non eco packaging. Doshi went on to solve her own pain point.

♻️ Custom Branding: They turned a mundane necessity into a branding opportunity. Brands no longer had to sacrifice brand experience.

♻️ Domestic Sourcing: Keeps prices competitive and quality consistent. EcoEnclose uses “post-consumer recycled content” to create their packaging.

♻️ Zero Waste: Their production process is a circular economy dream.

EcoEnclose founder Saloni Doshi

Figures laid out 💵

♻️ Annual Revenue: $15 million

♻️ Employees: 44 (42% growth YoY)

♻️ Business Growth: 75% revenue growth In 2023

♻️ Web: 200k visits a month

♻️ Customers: Over 50,000 brands

What’s the cherry on top? 🍒

During the pandemic, when e-commerce exploded, EcoEnclose was perfectly positioned. They didn't just ride the wave; they surfed it with style, doubling their revenue from 2019 to 2021.

Not a very sexy business but a HIGHLY effective one.

I thought this was an amazing example of well-executed business strategies. Have a problem? Solve it. See an emerging trend? Jump on it. See a potential objection to your product? Solve it.

Time and time again Saloni Doshi showed her capability to react and serve the market in a super simple and effective way.

That’s pretty awesome in my eyes.

See ya tomorrow folks! 👋
Fin

P.S. If you're crushing it with your own unconventional empire, hit me up! I'm always looking for inspiring stories to share.

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